Problem
Where field insights
breaks down
Field data locked
in dealer systems
Service tickets, manuals, and fixes never roll up into a usable OEM view. We’ve changed that, without asking dealers to change how they work.
From field data to OEM decisions
Actionable insights for OEMs
Digital Iron sits beneath existing dealer systems to surface patterns, risks, and opportunities that OEMs rarely see in time.
The result is earlier visibility, clearer understanding, and better decisions across aftersales, quality, and product support.
Give every dealer access to the same trusted intelligence without replacing their existing systems. Control permissions, protect sensitive data, and ensure the right people see the right information at the right time.
Put the answers in the hands of your dealers at the moment they need them. With guided diagnostics, accurate parts identification, and clear service workflows, issues are resolved in the field without escalating to the OEM.
Aggregate dealer activity into a single, live view of what is happening across your machines. Identify recurring issues, common service journeys, and emerging trends without waiting for manual feedback.
Understand where dealers are getting stuck, which models generate the most queries, and what topics drive the highest support demand. Use real usage data to focus training, improve documentation, and strengthen network capability.
Convert day-to-day dealer interactions into clear, decision-ready intelligence for product, support, and aftersales teams. Prioritise the right improvements, communicate proactively with the network, and lead with data rather than reacting to requests.
data driven success
Visibility that
drives performance
Stronger dealer network
Dealers benefit from shared learning without losing autonomy.
Less variance at scale
Improve consistency without mandates or enforcement.
Continuous improvement
Each resolved issue strengthens future outcomes across the network.